SANTA BARBARA, Calif. — The Collegiate Rugby Association of America and Lax United Marketing, LLC (LUM) have agreed on an unprecedented three-year deal to bring D1A College Rugby to a massive television and digital audience.
Lax United Marketing, via the brand FTF – For the Fans will broadcast a minimum of 50 D1A rugby games per season over the course of the deal between the 2019-2022 seasons.
FTF salutes the drivers of the sports industry – the passionate, rabid fans seeking a unique sports experience along with exceptional coverage. FTF is available across multiple digital platforms including: Twitch, Pluto, Distro, Xumo, etc. FTF can be seen in more than 60 million households worldwide.
There is also a customized OTT app available in your local app store. “FTFNext” is available across multiple stores including: Roku, Chromecast, Amazon Fire, AppleTV, Xbox One, iOS and Android. Download your free experience today.
In addition to the live broadcasts, FTF will also produce a Weekly D1A Rugby Show.
“We are excited to partner with the team at FTF,” USA Rugby D1A Commissioner Kevin Battle said. “This partnership proves that the game is growing and in demand. Once you see what the amazing things that they have been able to accomplish with Major League Lacrosse, you realize that there is no reason we can’t do the same for college rugby in the US. It is a great time to be a part of Division 1A Rugby.”
“The Collegiate Rugby Association of America is the perfect content partner for ‘FTF’ – For the Fans,” said Rob Wallace, COO, FTF. “The CRA blends competition and rivalry with a passionate fanbase. FTF looks forward to working with the leaders and participating schools within CRA to bring the sport of Rugby to the masses.”
Fans can access previously broadcast content — including, but not limited to the Red River Rugby 7s Championship, Battle of the Mitten, Big 10 Conference Championship and the Liberty Challenge — on demand using the FTFNext App.
About FTF – For The Fans
For the Fans is an emerging multi-platform home for video content, established to serve passionate fans and their appreciation for competition, sportsmanship and performance. Enjoyed across numerous global sports and entertainment platforms, FTF features a 24/7 broadcast and streaming application, including live and on-demand ((VOD) video, game and events, engaging interviews, predictions, analysis and a variety of original programming.
About College Rugby Association of America
Division 1A is the elite collegiate rugby competition sanctioned by USA Rugby. The conference-based league features elite men’s college rugby teams competing in eight conferences: Big Ten, California, East, Mid-South, PAC, Red River, West, Liberty and two Independent teams. The regular season sees all teams in the conference play one another, with the competitions 16 highest ranked teams qualifying for the post-season in East and West regions. Playoffs consist of four rounds of single elimination matches leading up to the D1A National Championship match, each year in early May.